See how players, teams, FIFA, and media companies performed across social and broadcast during the FIFA World Cup 2026™, plus which brands turned the world stage into elite-tier digital value.
The FIFA World Cup 2026™ delivered 39 days of global fan frenzy across an expanded 48-team field, culminating in Spain's championship run. To help you unpack the tournament's massive digital footprint, we compiled the ultimate FIFA World Cup recap report, a data-driven look back at the world's most watched tournament, from five teams driving 59.6% of all team engagement to Erling Haaland's 60.9 million new followers.