Blinkfire Benchmarking

Elevate your sponsorship game with unparalleled real-time data on partnership assets, social media performance, and competitive industry insights.

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Real-time data built for your sponsorship strategy. Identify the best performing assets across the world's top leagues, teams, athletes, media companies, and influencers.

Comprehensive Sponsorship Benchmarking

Track, analyze, and research the best performing branded assets across the sports ecosystem.

A user interface from Blinkfire Analytics for brand benchmarking, showing a leaderboard of sports teams with their sponsorship assets and total engagement. A player is visible on the left with digital overlays on his jersey.
  • ROI Analysis

    Easily compare media values across all major sponsorship assets to determine partnership ROI.

  • Competitive Positioning

    Compare sponsorship and investment strategies for branded assets, campaigns, and know which brands are investing where.

  • Asset Performance

    Get asset level performance insights acorss jerseys patches, stadium naming rights, LED adboards and more across owned & earned media sources.

  • Untapped Opportunities

    Analyze whitespace across sponsorship assets to uncover new revenue potential and activation strategies.

Partnership Analysis & Management

Analyze, compare, and optimize partnership performance to drive decisions and maximize sponsorship exposure.

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  • Social Media Analytics

    Track and evaluate properties, influencers, athletes, and celebrities using keymetrics like engagement, views, impressions and media value.

  • Research & Valuation

    Find rising stars and top performers through filtering tools, identifying potential partners based on KPIs and demographic insights.

  • Partnership Management

    Monitor sponsorship performance in real-time to make decisions that maximize ROI for partnerships and campaigns.

  • Industry Insights

    Access granular data on all partnerships across sports ecosystem to see what works and what doesn't.

Gain a competitive edge into your analysis and research.

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Actionable Insights

Easily analyze and optimize social media performance across audiences and metrics.

  • Social Analysis

    Quickly evaluate social metrics like followers, video views, engagement, and impressions.

  • KPI Segmentation

    Segment data by KPIs for detailed analysis and adjust strategies for better growth.

  • Content Snapshots

    View performance of content or campaigns by audience reach and engagement.

Explore Partnership Strategies

Uncover the properties and strategies driving value for brands across leagues and competitors.

  • Media Value Analysis

    Compare the overall media exposure generated for brands and properties.

  • Sponsorship Effectiveness

    Evaluate sponsorship performance across teams and leagues.

  • Tailored Analytics

    Create reports that guide new brand partnerships and sponsorship deals.

Research & Best Practices

Comprehensive data for sports and entertainment properties.

  • Emerging Growth

    Stay ahead by identifying new areas in sports and entertainment.

  • Marketability Audit

    Assess the potential of teams and players for partnership marketing.

  • Content Impact

    Understand what drives exposure and engagement through content.

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Make every sponsorship asset count – measure it today.

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